Alexander MacKenzie

Function: Business Consultant
Areas of Expertise:
- Innovation
- Experiential learning
- Storytelling
- Spatial Dynamics
- Theatre ‘real play’
- Leadership Coaching
- Reframing
Experience:
- Faculty member of Praxis, the innovation department of Cranfield University . I specialise in adapting story to corporate development.
- Consultant to CCED (Centre for Customised Executive Education) at Cranfield University.
- Managing Director and founder of Parable Ltd UK (2000) specialist consultancy offering bespoke leadership programmes and coaching
- Co-founder of Oracy (1994) a specialist consultancy offering training in bringing the arts into business
Other clients:
Shell Norwich Union Environment Agency Hewlett Packard Glaxosmithkline Transco British Telecom
Background / Education:
- DipEd Education (1991)
- Consultancy skills and change management post grad (1999)
- European Coaching and Mentoring post grad (2008)
Selected Publications:
- People Management 2008
- Communications UK
Why Bertelsmann?
As part of the CCED team that won the contract to deliver an innovative and bespoke programme to Bertelsmann.


