Bertelsmann Product Management Learning Set

What you will learn

Product Managers play a key role in ensuring that the right product or solution gets developed for a particular market. This has been true for conventional products, but is more than ever essential when it comes to digital businesses. To lead the game in digital business transformation, it is substantial for Bertelsmann to grow digital Product Management skills across the organization. Product Managers deliver value by demonstrating a deep understanding of the problem their product or feature is being built to solve and the consumer behind it. Outstanding Product Managers also understand the impact of on-point communication and know how to make best use of storytelling and (digital) marketing to leverage their product. And right now, it has become easier than ever to boost your Product Management skills with our online learning collaborations with coursera and Udacity. No matter if you are already working in Product Management or looking to expand a related skillset, we are working closely with our learning partners to put together premium content to support you getting started!

How can I improve my Product Management skills for the digital space?

We have teamed up with some of our best-established learning partners to work out a set of training content for Product Management and related roles at Bertelsmann. Below, you can find an overview of our curated training content. You may choose - depending on your own professional situation - whether you would like to start as a Product Management generalist or focus on a particular area (Digital Marketing, or Product Management for Cloud, Data or AI). Finally, the new Growth Product Manager by Udacity is particularly designed to help you set digital products up for growth. Find out more about each course by following the respective links below.

Product Manager

This program includes a range of selected Coursera SkillSets across the various disciplines of Product Management. Learners may choose a subset of skills to build, suited to their previous experience and training. Each SkillSet consists of a curated collection of online modules from a range of faculties. Participants can make use of personalized recommendations to reach their learning target based on their very own skill level. Once a SkillSet is completed, learners will earn a badge certificate proving their proficiency.

This collection of learning items will help employees build up and grow the capabilities they need to hit the ground running as a Product Manager. This program is ideal for anyone in a product-related role looking to set themselves up for success, no matter what stage of their career they are in.

This learning program includes the Coursera SkillSets listed below. Learners may choose a subset of skills to build suited to their previous experience and training. Each SkillSet consists of a curated collection of online modules from a range of faculties. Participants can make use of personalized recommendations to reach their learning target based on their very own skill level. Once a SkillSet is completed, learners will earn a badge certificate proving their proficiency in either SkillSet:

AI for Product Managers
- Artificial Neural Networks
- Machine Learning
- General Statistics
- Statistical Programming
Data Science for Product Managers
- Big Data
- Statistical Programming
- Data Analysis
- General Statistics
- Data Visualization
- Regression
User Needs for Product Management
- User Experience
- Market Research
- Design and Product
- Human Computer Interaction

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Cloud Product Manager

Cloud Product Managers translate the customer’s requests into a cloud-based solution and set the framework for developing a specific solution. They understand the organization’s internal cloud strategy and proactively contribute to build the solution portfolio to address current and future customer needs. They observe the market with regard to trends and use them to derive strategies for portfolio development. They are able to communicate equally effectively with customers and cloud developers and convince on the basis of business-relevant use cases and cloud technology background.

They drive internal product and service development and involve cloud solution architects for technical implementation. They take care of the overall organization of processes and applications and optimize their interactions with customers.

This learning program includes the Coursera SkillSets listed below. Learners may choose a subset of skills to build suited to their previous experience and training. Each SkillSet consists of a curated collection of online modules from a range of faculties. Participants can make use of personalized recommendations to reach their learning target based on their very own skill level. Once a SkillSet is completed, learners will earn a badge certificate proving their proficiency in either SkillSet:

Cloud Literate Professional
User Experience Aware Professional
ML-Aware Product Manager

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Digital Marketing

Digital Marketing experts develop strong digital marketing strategies to sell a product or service or position a brand. They plan and run online marketing campaigns, typically using social media and other online channels to amplify their message.

They measure and optimize campaigns analyzing data from Google Ads and similar tools and ensure content is discoverable in search whilst staying up-to-date on latest marketing technologies and social media.

This learning program includes – among others – the Coursera SkillSets listed below. Skillsets may have some overlap with regards to the skills covered while exposing the learner to varying target skill levels. Learners may choose a subset of skills to build suited to their previous experience and training. Each SkillSet consists of a curated collection of online modules from a range of faculties. Participants can make use of personalized recommendations to reach their learning target. Once a SkillSet is completed, learners will earn a badge certificate proving their proficiency.

Marketing Specialist
- Communication, Creativity
- Data Analysis Software
- Project Management
- Marketing, including Social Media
Social Media Strategist / Specialist
- Communication
- Data Analysis Software
- Marketing, Social Media
- Creativity, Writing
SEO Specialist
- Communication, Creativity
- Project Management
- Social Media / Marketing
- Spreadsheet Software

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Product Manager ND

In this program, you will learn how to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, once launching a product into the market, you’ll learn how to build tests to enhance product features based on market data.

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Digital Marketing ND

Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started. If your goal is to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.

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Data Product Manager ND

All products developed for today's market are data products - running on data-derived insights to provide the right experience, to the right user, at the right time. In the Data Product Manager Nanodegree program, you will hone specialized skills in Product Management and be equipped to build products that leverage data to position customers and businesses to thrive.

This Nanodegree program is perfect for existing Product Managers, Data Science professionals, and Engineers who are already in data or product-focused roles and want to further their skillset, as well as those who wish to break into the data product domain and help build products that utilize data to provide better product experiences.

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AI Product Manager ND

AI is changing the world around us at an astounding pace. For many, Artificial Intelligence remains a mystery, and how to leverage this technology is not always clear.
This program is designed for colleagues who want to take advantage of AI, but don’t want or need to learn the full technical implementation of neural networks and machine learning models. You’ll learn how to leverage AI in the business world, from scoping datasets, testing machine learning models, and crafting a proposal for a new product powered by AI. Along the way you’ll build fluency in AI concepts.

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Growth Product Manager ND

In this program, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models. Then, you will learn how to analyze your results and make improvements to your strategies. Next, you will learn activation theories on how to decrease time-to-value and friction for both B2C and B2B product users, as well as retention theories, for creating audiences and increasing engagement. Finally, you will learn the ins and outs of monetization, from designing pricing plans to determining optimal price points using pricing metrics.

This Nanodegree program is perfect for existing Product Managers, Marketing professionals, and Engineers who are already in growth-focused roles and want to further their skillset, as well as those who wish to break into the growth domain and help propel their company and product forward.