Alle Programme

Creativity Bootcamp 2.0

Bitte beachte: Das Programm findet nur in englischer Sprache statt.

Who should attend

  • Executives who are operational responsible for developing new products or services
  • Executives who are letting themselves in for new methodologies and disruptive business ideas
  • Tech experts who would like to lead or join a cross disciplinary approach for innovation

What you learn

  • Develop innovative and technology-based business models in a structured ideation process.
  • Use technology and innovation to create scalable business
  • Gain insights into Design Thinking and Business Model Canvas methodologies
  • Identify unsolved consumer pain points to create new business ideas
  • Work in cross-divisional and cross-disciplinary “start-up” teams and pitch a proposal in front of a jury

How you learn

  • 3-day program in cooperation with Bertelsmann colleagues from Business Innovation and Technology
  • Impulses and inspiration from internal and external business development experts
  • On-site support for development, design and prototyping of business ideas


  • Meet other creative, entrepreneurial minded people from all Bertelsmann divisions
  • Build an international, cross-divisional and interdiciplinary network of Bertelsmann colleagues


“For me, Creativity Bootcamp was an opportunity to think out of the box and break the routine. I believe that companies that focus on the user, find innovative solutions, and sometimes even act disruptive to their own business, are better positioned for the future.”  Andrea Fischer, Gruner + Jahr