All Programs

Udacity Technology Scholarship Program

What is the "Udacity Technology Scholarship Program"?

Over a three-year period, Bertelsmann is investing several million euros in founding as many as 50,000 tech scholarships on the education platform Udacity to strengthen peoples tech skills. The idea is to teach employees the digital skills needed for tomorrow’s job market. Specifically, the Group is funding 15,000 tech scholarships annually for Udacity Challenge Courses. In addition, 1,600 participants (about ten percent) will receive a scholarship for a full Nanodegree in their selected subject area.
The scholarship program is aimed equally at beginners (basic computer skills are recommended) and experienced programmers. It focuses on three tech learning paths:

  • Cloud, i.e. applications for online-based IT infrastructures
  • Data, i.e. applications for the analysis and interpretation of large volumes of data
  • Artificial Intelligence (AI), i.e. applications related to machine learning and intelligent algorithms

What is the structure of the scholarship program?

As the scholarship consists of three different learning paths (Cloud, Data, AI) the participants have to decide for which learning path they would like to apply. Each learning path consists of two phases:

Phase 1: Challenge Course
During the first phase of this scholarship, 15,000 students are provided with an access to an introductory Challenge Course. Applicants should be prepared to invest about 2-4 hours per week during this period. The scholarship recipients participating in this initial phase of the program will be part of a robust student community where they can engage with and receive support from their classmates.

Phase 2: Full Nanodegree programs
1,600 participants will receive a scholarship for a full Nanodegree in their chosen subject area. Access to these Nanodegree programs includes expert project reviews, mentorship, and community support. Applicants should be prepared to invest about 5-10 hours per week for the 6 months of the program.

What´s new in Round 3?

The application period for the 3rd and for the time being last round of the Udacity Tech Scholarship Program will take place from October 5 – November 30.

The structure and basic conditions of the Udacity Tech Scholarship remain identical, but the 3rd round brings a few innovations compared to the previous rounds:

  • New learning content: New Challenge Courses as well as other Nanodegrees are being offered.
  • New selection criteria: The criteria for selecting the Challenge Course participants as well as for selecting 1,600 Nanodegree participants have been adjusted. There will be an additional “final assessment” at the end of the Challenge Course, which will be used as a selection criteria for the Nanodegree Phase.
  • Slack is significantly less important: It will only be used as selection criteria if an additional selection becomes necessary.
  • Shorter Challenge Course phase: Again, the Challenge Course content is the first chapter of the Nanodegree (except from the project), but in line with its complexity the Challenge Course duration has been shortened to 2 months (December 14, 2021 – February 14, 2022).
  • Less time invest during the Challenge Course phase: The time invest will be about 2-4 hours per week.
  • Faster application than in round 1: A motivation letter is not required during the application process.
  • Bertelsmann info sessions: Get a chance to connect with the Bertelsmann team behind the scholarship and learn more about Tech & Data at Bertelsmann, community activities, events and how to get involved and show your newly acquired skills.

Who can apply?

All Bertelsmann employees, as well as the external general public, who want to expand their Cloud, Data and AI skills and are at least 18 years old may apply for this "UdacityTechnology Scholarship Program." The prerequisites for each learning path vary and will be explained in the descriptions of the tracks. Applicants should be prepared to invest about 2–4 hours per week during the Challenge Course and about 5–10 hours per week during the Nanodegree programs.

Further details

More information can be found here:


„Only five hours a week! That's possible. We have to close the gap between business and technology so that we can jointly generate new business ideas.

I can recommend both, Udacity and Coursera. If you are looking to learn programming skills like "Python", sign up for Udacity. It is super intense and hands-on!

However, if you prefer classic university-style lectures, you may wish to take advantage of Coursera's many possibilities. For example, I use to listen to lectures on my way to work."

Till Theile, Director Project Financial Services, Arvato SCS