All Programs

Creativity Bootcamp

Who should attend

  • Executives who are operational responsible for developing new products or services.
  • Executives who are letting themselves in for new methodologies and disruptive business ideas.
  • Tech experts who would like to lead or join a cross disciplinary approach for innovation

What you learn

  • Develop innovative and technology-based business models in a structured ideation process.
  • Use technology and innovation to create scalable business
  • Gain insights into Design Thinking and Business Model Canvas methodologies
  • Identify unsolved consumer pain points to create new business ideas
  • Work in cross-divisional and cross- disciplinary “start-up” teams and pitch a proposal in front of a jury

How you learn

  • 3-day program in cooperation with Bertelsmann colleagues from Business Innovation and Technology
  • Impulses and inspiration from internal and external business development experts.
  • On-site support for development, design and prototyping of business ideas.


  • Meet other creative, entrepreneurial minded people from all Bertelsmann divisions.
  • Build an international, cross-divisional and cross-interdiciplinary network of Bertelsmann colleagues

Further details

Please download the following document to learn more about this program.