Who should attend
- Executives who are operational responsible for developing new products or services
- Executives who are letting themselves in for new methodologies and disruptive business ideas
- Tech experts who would like to lead or join a cross disciplinary approach for innovation
What you learn
- Develop innovative and technology-based business models in a structured ideation process
- Use technology and innovation to create scalable business
- Gain insights into Design Thinking and Business Model Canvas methodologies
- Identify unsolved consumer pain points to create new business ideas
- Work in cross-divisional and cross- disciplinary “start-up” teams and pitch a proposal in front of a jury
How you learn
- 3-day program in cooperation with Bertelsmann colleagues from Business Innovation and Technology
- Impulses and inspiration from internal and external business development experts
- On-site support for development, design and prototyping of business ideas
Benefits
- Meet other creative, entrepreneurial minded people from all Bertelsmann divisions
- Build an international, cross-divisional and interdiciplinary network of Bertelsmann colleagues
Testimonials
“For me, Creativity Bootcamp was an opportunity to think out of the box and break the routine. I believe that companies that focus on the user, find innovative solutions, and sometimes even act disruptive to their own business, are better positioned for the future.” Andrea Fischer, Gruner + Jahr
