Alle Programme

Creativity Bootcamp 2.0

Gain new perspectives on innovation in BU's start up simulator

Foster capacity for innovation by merging technology and business development perspectives

Closed GroupClosed Group
Max. 60 participants
Booking information
Joint nomination by divisional Heads of HR and IT
Participants pay hotel and travel expenses
Date and location

3 days
+ digital preperation

What you will learn

  • Develop innovative and technology-based business models in a structured ideation process
  • Use technology and innovation to create scalable business
  • Gain insights into Design Thinking and Business Model Canvas methodologies
  • Identify unsolved consumer pain points to create new business ideas
  • Work in cross-divisional and crossdisciplinary “start-up” teams and pitch a proposal in front of a jury

Who will benefit

  • Executives who are operational responsible for developing new products or services
  • Executives who are letting themselves in for new methodologies and disruptive business ideas
  • Tech experts who would like to lead or join a cross disciplinary approach for innovation

What you can expect

  • 3-day program in cooperation with Bertelsmann colleagues from Business Innovation and Technology
  • Impulses and inspiration from internal and external business development experts
  • On-site support for development, design and prototyping of business ideas

“For me, Creativity Bootcamp was an opportunity to think out of the box and break the routine. I believe that companies that focus on the user, find innovative solutions, and sometimes even act disruptive to their own business, are better positioned for the future.”

Andrea Fischer, Gruner + Jahr