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Creativity Bootcamp 2.0
Gain new perspectives on innovation in BU's start up simulator
Foster capacity for innovation by merging technology and business development perspectives
On-site
Closed Group
en
Max. 60 participants
Joint nomination by divisional Heads of HR and IT
Participants pay hotel and travel expenses
3 days
+ digital preperation
What you will learn
- Develop innovative and technology-based business models in a structured ideation process
- Use technology and innovation to create scalable business
- Gain insights into Design Thinking and Business Model Canvas methodologies
- Identify unsolved consumer pain points to create new business ideas
- Work in cross-divisional and crossdisciplinary “start-up” teams and pitch a proposal in front of a jury
Who will benefit
- Executives who are operational responsible for developing new products or services
- Executives who are letting themselves in for new methodologies and disruptive business ideas
- Tech experts who would like to lead or join a cross disciplinary approach for innovation
What you can expect
- 3-day program in cooperation with Bertelsmann colleagues from Business Innovation and Technology
- Impulses and inspiration from internal and external business development experts
- On-site support for development, design and prototyping of business ideas
“For me, Creativity Bootcamp was an opportunity to think out of the box and break the routine. I believe that companies that focus on the user, find innovative solutions, and sometimes even act disruptive to their own business, are better positioned for the future.”
Andrea Fischer, Gruner + Jahr
