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Bertelsmann Business Trail

The Bertelsmann Business Trail is a digital program on the Coursera platform focusing on business- and management topics. As a participant you benefit from curated online courses for self-directed learning. Furthermore you have the opportunity to exchange with other colleagues and Bertelsmann experts from the respective business topic in moderated peer sessions.

Who should attend

  • Data & Tech Community as well as Creatives and Experts from all Bertelsmann divisions interested in upskilling their business and management know-how
  • Especially beneficial for leaders/experts without a business degree

What you learn

The Online-Program contains the following topics:

  • Business Strategy
  • Finance & Accounting Fundamentals
  • Business Model Innovation
  • Communication for Impact & Networking

How you learn

Self directed online-learning in a cohort with international, cross-divisional colleagues:

  • Online courses from top-universities on modern management issues
  • Interactive learning process in a digital environment
  • Virtual Bertelsmann expert panels for sustainable transfer into daily practice
  • Additional, optional deep dives in business ethics, innovation etc.


Participants will:

  • Enrich their management know-how and build up business acumen
  • Gain a better understanding of the strategic and financial situation of Bertelsmann and their own division/company
  • Develop a cross-divisional and international network with other participants